Brand

Initio Parfums Privés is a French niche perfume house based in Paris, known for bold and intense compositions bearing Latin names. The house follows a unisex approach and relies on powerful raw materials such as oud, incense and ambroxan, often built around the idea of scents that feel magnetic and almost hypnotic. Its fragrances are layered, sensual and long lasting, made for those seeking a distinctive and memorable signature.